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W Hotels Needs To Start Varying It Up

Where: 123 Washington Street, New York, United States

The W New York Downtown rendering.

Flipping through the latest issue of New York magazine, we saw a little blurb on the W New York Downtown at 123 Washington Street which is expected to open in 2009.

The focus was really on the 159 residential units atop the hotel but you can expect all the typical W hotel services such an in-house Bliss Spa and Whatever/Whenever.

We have one word for all this. Boring. W Hotels has five other hotels on Manhattan, plus an upcoming one in Hoboken. If the hotel offers all the same services in each hotel (and probably all one-worded descriptions like Wet and Sweat), then there is really no difference other than location (which is synonymous with price here in Manhattan) and probably the in-house restaurant.

The hotel has almost two years before it opens so hopefully this will give them enough time to, in the words of a great man of design Tim Gunn, "make it work."

[Photo: Gwathmey Siegel & Associates, Architects]

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