HotelChatter Guide to Loyalty Programs:: Fairmont President's Club

October 9, 2007 at 5:34 PM | by juliana | Comments (0)

Until recently we thought hotel loyalty programs were for Account Executives rolling their business travel points into a family vacation at a bland resort every year or two. However, funny thing happened when we started investigating these programs -- we found some of them are downright useful if you know how to cut through the red tape. This series is meant as a jumping off point to full fledged discussions on each loyalty program we feature. So comment, contribute, question, and cajole here.

The Fairmont Hotels is a luxury chain and it stresses that point with its rewards program, called the Fairmont President's Club. Guess they want you to feel like a President every time you stay.

However, the President's Club works differently than other rewards programs. For starters, there is no point system. Membership is complimentary but you only get perks when you stay at the hotels and the more hotels you stay at the better your perks are.

On the bright side, it only takes 10 stays or 30 nights to move you to Platinum status which Fairmont says is "faster than all other hotel loyalty programs."

FAIRMONT PRESIDENT'S CLUB

WEBSITE: Fairmont President's Club Checking-In.

MEMBER BENEFITS: Not just about points. Includes adidas workout gear when staying at Fairmont Hotels, travel-regulation amenity kits from Aveda, and complimentary boarding pass printing.

BOOKING BASICS: Use your membership number anytime you book, whether online, in person or over the phone.

PHONE: 800-441-3313.

PARTNERS
Retail Partners:
There aren't any traditional retail partners except for American Express. Basically, what you earn at Fairmont is good for services at Fairmont. Except for airline partners
Airlines:
Airline Partners include AAdvantage�, Aeroplan�, Alaska Airlines Mileage Plan and Emirates Skywards.

MILES: Yes

CREDIT CARD: Not its own; part of American Express Rewards.

REWARDS: Five separate stays or 10 nights make guests eligible for three room upgrades, two third nights free and one free night. After 20 nights, members get more perks. Example: If a hotel is sold out, members get access Fairmont keeps on the side.

WHAT WE LIKED: The separate check-in. The emphasis on service (upgrades, perks). The one- and two-digit simplicity, since it�s based on nights and stays instead of points.

FINE PRINT: Read all the Terms and Conditions here. Remember, it's a Canadian company so different disclosure rules apply. Also, special promotions only apply to higher-level members.

Have a President's Club question? Have advice for fellow Fairmont Hotel groupies? Do tell.

Research compiled by HotelChatter's Barbara Benham.

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