Party Dispatch: Gen Art's Fresh Faces in Fashion at the W Hotel Westwood

Where: 930 Hilgard Ave. [map], Los Angeles, ca, United States, 90024

10/05/2007 at 4:06 PM
Tags: Party Dispatch, Hotel Parties, W Hotels, Fashion Week Hotels

Last night we stopped in at the W Westwood Hotel for Gen Art's launch party for their Fresh Faces in Fashion 2007 which is part of next week's LA Fashion Week.

The cabanas set up poolside were displaying the collections of some of the hot new fashion designers backed by Gen Art. And as a treat, the W Hotels spa partner, Bliss, was giving out hand massages thus making sure that the already well-dressed guests had soft hands for networking.

Since Botox was co-hosting the party, pretty girls handed out free consultations for underarm sweat (which Botox can cure.) We have already decided that once we turn 35, Botox will become our new best friend for those soon-to-develop crow's feet.

The actual Gen Art Fresh Faces in Fashion is on October 12th and the W Hotel is offering a Gen Art Catwalk package that includes two tickets to the fashion show, two cocktails, two Bliss Poutrageous Lip Plumpers, and car service in a new Acura MDX to the Petersen Automotive Museum (the site of the show). Use code WWT to book.

Also, while we were at the W Westwood, we got a preview of the newly renovated rooms inside the hotel. It's the first renovation for the rooms (although the pool and public spaces have been redone at least once before) and the goal was to transform the rooms into " chic, modern bungalows, with a balance between urban comfort and Southern Californian glamour." An added bonus? This is all Queer Eye design guru Thom Filicia's handiwork. So check back on Monday for the full room tour.

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