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Kor Opening Second Zihuatanejo Resort, The Viceroy

Fresh off our review of The Tides Zihuatanejo comes word that the Kor Hotels Group is taking over a nearby plot of land to build a Viceroy and some expensive condos. This is also on top of their other Mexican in-development project, Viceroy Mayakoba in the Riviera Maya.
In our interview of Nicholas Clayton of Kor Hotels, he said the Viceroy brand was more of a city hotel style with great dining and bars. We're not sure how that applies to a small beach resort area with no city for hours in either direction, but "Tides II" doesn't have the same marketing appeal we suppose.
"Viceroy Zihuatanejo will feature all of the Viceroy brand's elite features, including provocative design, personalized and uniquely customized service, an array of opulent and modern amenities designed for leisure travelers, signature dining venues that reflect the distinctive character of their settings and a holistic wellness program offering contemporary, natural spa treatments," says the official news release.
Will the Viceroy Santa Monica push its celebrity guests to take a jaunt to the sister property in Zihuatanejo? We won't know until 2010 since this property hasn't broken ground yet, so you're safe from paparazzi photographers on the beach until then.
Related Stories:
· Pitch Your Hotel: Nicholas Clayton of Kor Hotels [HotelChatter]
· Zihuatanejo Hotel Rundown: The Tides [HotelChatter]


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