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Starwood Founder Bringing Sexy Hotels Back

10/01/2007 at 3:15 PM
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After making a mint at Starwood Hotels--including creating the W brand--Barry Sternlicht could've happily rode off into the hotel developer sunset, free from the prying eyes of people like us. But somehow, he decided to get back into the hotel game: He's got three hotel brands in the works.

The biggest deal in our mind is the "1" brand, scheduled to debut in Seattle in 2009. The aim is to make the hotel LEED certified as a green building, as is the plan with other "1" hotels in the future. Other properties are in the works for New York and DC.

The NYC project, the New York Times reports:

[Will] be called the "1" Hotel and Residences at Bryant Park, it will have dedicated hotel rooms through the 18th floor and residential units on the 19th through 31st floors. It is expected to open in the first half of 2010, and is being designed by Morris Adjmi.

But the brand won't focus on residential/hotel hybrids:

Mr. Sternlicht's third "1" hotel, in Washington at 22nd and M Streets, N.W., is in partnership with the local Perseus Realty Group. The hotel, which will have 180 rooms and no residential component, is expected to break ground in mid-2008 and open in 2010. More will follow in Scottsdale, Ariz.; Mammoth Lakes, Calif; and Fort Lauderdale, Fla. The first international "1" hotel will be in Paris.

Beyond all the hype around this brand, we'll also have to keep an eye on Sternlicht's other hotels: He's also at work on Baccarat Hotels and Resorts and Crillon, both of which could open soon.

Related Stories:
· Starwood Founder Makes a New Splash [NYT]
· 1 Hotels coverage [HotelChatter]

[Photo: Sienna Architecture Company]

3 Comments - Add Yours by pbb

Comments


AndrewC
HotelChatter Contributing Editor
Re: Starwood Founder Bringing Sexy Hotels Back (none / 0)

In addition to 1 Hotels scheduled to open in DC, NYC, Seattle, San Fran, Los Angeles, Ft Lauderdale, Scottsdale, & Paris - it looks like another one can be added to the list.. Starwood Capital bought some land in Port Chester, NY with plans to build a Hotel/Condo development.. Starwood Capital Hotel coming to Port Chester, NY

by AndrewC on 10/11/2007 at 5:12 PM



juliana
HotelChatter
what is in port chester? (none / 0)

does this have anything to do with westchester, which is the headquarters for starwood hotels-not-capital? either way port chester not so sexy to me...

by juliana on 10/11/2007 at 5:31 PM



AndrewC
HotelChatter Contributing Editor
Re: What is in port chester? (none / 0)

Never been to Port Chester, but it's 10 minutes south of Greenwich, CT, and 20 minutes north of Westchester, NY.. Smack in the middle of two wealthy areas that also have a very large corporate presence. Starwood should be announcing their plans soon...

by AndrewC on 10/11/2007 at 5:40 PM


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