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TripAdvisor Readers Call Out London NYC Hotel's Fake Review

Go To The Hotel's Web 
  Site Where: 151 West 54th Street [map], New York, ny, United States, 10019
January 31, 2007 at 2:06 PM | by | ()

Perhaps all the negative reports about last-minute construction and people checking-out because the guest rooms have no bathroom doors, has the London NYC hotel PR team in a tizzy.

HotelChatter reader Tim pointed us to a TripAdvisor forum, entitled "Fake Review of the London NYC" which has a couple of travelers upset about this particular review of the hotel. Some choice phrases that the TA Forum called out as bogus?

· "While the concierge service Quintessentially puts all of Manhattan at your fingertips."
· "the epitome of elegant simplicity"
· "attention to detail"

We find the mention of the bath's "wonderful Waterworks features" to be a red flag as well. And when was the last time you reviewed a hotel and said "the suites offer a distinct refinement"?

Another thing we noticed when checking this review out was the "I recommend this hotel for:" category on the right-hand side of the review. And pretty much every possible traveler demographic was selected. Here's the full list: Young singles, An amazing honeymoon, A romantic getaway, Girlfriend getaway, People with disabilities, Older travelers, Pet owners, Families with young children, Families with teenagers, Tourists.

But perhaps the most obvious sign is that the hotel "reviewer"/account executive gave the hotel a 5.0 rating (the best) for everything.

So beware all you hotel PR people, web readers are smarter than you think. Oh, and if you try that over here and we catch you we will execute your member account in a hurry.

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