HotelChatter

Four Points Hotels

Four Points Beer Program Gets High Reviews from Boozer

January 24, 2007 at 1:47 PM | 0 Comments

Four Points by Sheraton has hyped up their search for CBO--Chief Beer Officer--as part of their dedication to all things brew-related.

Well, one blogger was able to check-in on Four Points' promise to become "The Beer Hotel" and the execution of their "Best Brews" services.

Rick Lyke of the Lyke 2 Drink blog checked out a Four Points in Norwalk, Conn. and found this:

The small bar...had four draughts: Paulaner Pilsner, Sierra Nevada Pale Ale, Farmington River Hop River IPA and Otter Creek Stovepipe Porter. The nine domestic bottled brews ranged from Bud Light to Smuttynose IPA. The 11 bottled imports included Chimay Red, Duvel, Samuel Smith Nut Brown Ale and Pilsner Urquell. That's a solid range for a hotel bar no matter where you are traveling.

The Best Brews program is clearly a marketing gimmick by Four Points, but one that deserves support from beer lovers. It's common to read and hear the complaints of beer fans when they encounter uninspired selections that only range from light beer to national domestic lagers. This is a case of a major hotel chain rolling out the red carpet for beer drinkers.

Right, because why should wine and champagne-lovers have all the fun?

Related Stories:
·  A visit to the Beer Hotel [Lyke2Drink]
· Four Points Chief Beer Officer Position Still Open [HotelChatter]