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Moschino to Open Latest Fashion Hotel

Moschino is the latest designer clothing line to join the bunch of fashion hotels. As per usual, this hotel will first open in Milan in the fashion district, Citta della Moda, and if successful, will expand to other cities. Says a Moschino exec:

"We want to create a different hotel from what is the typical scene, one that will reflect Moschino's philosophy and whimsical image."

To get a feel for Moschino's whimsical image they dressed up alien space dolls in Santa hats for part of their Christmas card.  Also since we are keeping tabs here, other Italian fashion houses that have opened hotels include Miss Sixty, Bulgari, Versace, Armani, Ferragamo and Missoni. Not that we are begging for a Banana Republic hotel but shouldn't some American designers step up to this trend?

[Photo: Julie3Jax]

Related Stories:
· Moschino to open hotel [MPD Click]