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Hot Hotelier News: Citistay's Gregory Tubeck

September 7, 2006 at 9:30 AM | 0 Comments

Here's a fresh new face to the hotel scene and do we mean fresh. Gregory Tubek is the 24-year-old hotelier of Citistay Hotels, a New York-based budget chain of properties expected to open in metropolitan cities like Miami, San Francisco, San Diego, New York and Washington D.C.

Back in 2005, Tubeck, a "seasoned travel industry employee" wanted to create a hotel where "his generation of young professionals and leisure travelers could feel completely at home and in style."

Since Citistay's target client base is 18 to 39-year-olds, the hotel rates plan to be "well-under" prevailing local rates. Naturally, this won't be a full-service joint and the hotels will have to make do without restaurants and bars but Tubeck-- along with another 24-year-old, James Lewis, who is the co-founder and vice-president--plan to implement an in-room technology called Citiscreens. Citiscreens will be a concierge service/communications system that provides numerous services found in a full-service resort but without overhead costs, and presumably without having to tip people for everything they do.

Additionally, the company used the design team of Qubed (pronounced "cubed") Design Studio in New York to create a functional, simplistic and modern style.  But the winking smiley face was all Tubeck's idea:

We picked our smiley logo as one of our initial brand logo's to describe in one picture what our company is all about. Fun is what drives us. I mean, you might not get too excited about hotels, but we sure do. And the wink? Well lets just say we think you'll find our hotels a lot more satisfying then those boring old "inns".

So how did Gregory Tubeck pull this off? Obviously he's getting financing from private equity investors, but maybe he's made some good money from his old modeling days?. Actually, we're not really sure that's the right Tubeck, but we're kinda secretly hoping it is.

Related Stories:
· Citistay Hotels Penciling in Mid-2008 Arrival in San Diego [SD Biz Journal]
· Two Twenty-Somethings Create CitiStay Hotels, A New Hotel Brand To Rival Industry Leaders For The Competitive Gen X Market [News Blaze]