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Fashion Hotels Are the New Skinny Black Pants

Every designer seems to want to join the fashion hotel bandwagon. A Project Runway-designed hotel is seriously probably not too far down the road. Forbes once again revisited this fierce hotel trend and posed (or is it vogued?) the question: can these haute couture designed hotels last?

Which is really the nice way of asking: can these runway savvy designers transpire their indifferent catwalk attitudes into a welcoming and gracious hotel host? Or will their too cool for you attitude trickle down from their owners to their bellboys?

That aside, the designers just can't say no to an opportunity of further expanding their empire, leaving their mark, and preparing for immortality by design. It truly appears at times, that everyone is in on it starting with the Bulgari and Ritz Carlton pairing:

In October, the company will open a second property, a 59-villa resort on the Jimbaran Peninsula in Bali. Helping Bulgari make hotels haute is a catwalk of designers including Giorgio Armani, who announced last year that he would partner with EMAAR Hotels and Resorts, a Dubai-based property developer, to open a string of Armani-branded luxury resorts. Betsey Johnson (pictured above) recently made her private home on Mexico's Pacific coast available as a hotel....Everyone from Ralph Lauren to Vera Wang to Karl Lagerfeld has decorated hotel interiors or created entire eponymous suites.

It's clear that the trend is on and here to stay for awhile. The real question will be which hotels will have the staying power. In other words, will their fall collections leave us happy enough to come back by spring?

Related Stories:
· From Haute to Hotel [Forbes]
· Fashion Hotels [HotelChatter]