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Fashion Hotels: Miss Sixty Opens

Where: Via Milano, 54, Riccione, Italy

For all you denim fashionistas out there, the Miss Sixty hotel has opened in Northern Italy in a town called Riccione on the Adriatic coast (not quite Milan but the street name is Via Milano.)

According to PSFK the hotel looks similar to its Miss Sixty retail shops using a white exterior facade that is altered with "projected color lighting."

But the real fun begins inside the rooms where web cams are provided so they can chat with other hotel guests in different rooms, in a sense knocking down the hotel walls.

The hotel itself also describes the place as:

Almost an open-air disco...every room will live the intervention of a young, contemporary artist who will make every room a unique artwork.

Indeed, the hotel's guestrooms were individually "outfitted" by 30 artists.

Sixty co-owner Wichy Hassan, who came up with the hotel idea seems to have the same view as Ian Schrager about the boutique hotel business nowadays. Calling hotels "rather boring," Hassaan said he wanted a hotel that would provide more of a hang out for guests. Perhaps being a novice hotelier, he refrained from calling his place "game-changing."

In the future, the jeanswear line would like to become a four-star chain hotel with possible openings in Rome and Dubai, provided this location does well.

Related Stories:
· Miss Sixty opens first hotel [PSFK]
· Love the Jeans? Now You Can Stay at a Miss Sixty Hotel [FashionTribes]
· Riccione Hotels [TripAdvisor]