How Many Ways Can We Say "Welcome" ?
Feeling, how do you say...old and unatttractive, Sheraton is trying to march to the tune of a different jingle.
The hotel's new slogan "Belong" will appear all over the media with smiling old men, Abercrombie & Fitch models, and random monks all coexisting in Pat Benatar-bliss to the tune of "We Belong".
The new "welcome pack" consists of a few things that *might* be useful for correspondence like a prepaid post card and 10-minute phone card--though we would rather have free in-room wireless, but hey that is just us.
Lastly there will be a personal welcome from a Sheraton Ambassador who
will make the [guests] passage into the hotel less transactional and more of a true and personal welcome.
We just hope these folks don't resemble the vapid teens that welcome folks into Abercrombie and Fitch. Or even worse, those phony friendly Best Buy greeters who always look at you like you just stole store merchandise. Ok, yeah, maybe we should lay off the meds, paranoia appears to be setting in.
Related Stories:
· You Belong at Sheraton; Sheraton Launches $20 Million Ad Campaign and Signature ''Warm Welcome'' Experience [Hospitality Net]
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