HotelChatter

When it opens, Night will have 72 guest rooms, priced from $275 to $525 per night, with two penthouse suites going for $1,500 to $2,500 per night. An who is Night's clientele?

They like something new and stimulating. Because there are so many products out there, they look for the best value for their money.

So what will the design be like? According to architect Mark Zeff:

We're painting the building black, and on the front we'll suspend a mirrored billboard the height of the building and 14 feet wide, like a sheet of glass with a huge gothic-style 'N.

The hotel has a nighttime gothic feeling - a naughty place to go - and the branding is full of that. On the other hand, it's a little bit like an old manor house in the middle of the city - a cloister, a sanctuary.

Of course, like most boutique hotels in New York, the rooms will be small. But Zeff seems to be hopeful that black is the new big:

The interiors are minute, but for me small can be big. Making it dark and atmospheric gives it a sense of space. If you have a shadowy space you don't know where things begin and where they end."

According to Vikram's crew, tech amenities include Wi-Fi broadband, satellite radio, flat-screen TVs, DVD players and custom-designed black and white iPods. The iPods are pre-programmed with music that can be purchased on CD at checkout, but from past experiences, we will believe it when we are holding a Night iPod in our grubby little hands.

Night is located directly across the street from BMG headquarters, so expect Vikram to play heavily to big pimpin' music execs.

Just be on the lookout for a huge gothic-style 'N.

Related Stories:
·   Night Hotel Coverage [HotelChatter]
·   Night dawns brightly for hotelier Chatwal [TheRealDeal]
·   My small, simple Indian wedding? [dnaIndia]
·   Night Hotel [Jaunted]
·   Vikram Chatwal Coverage [HotelChatter]