Worst Hotel Hype: Nicky Hilton's Nicky O Hotels
Hotel Hype is one of our biggest pet peeves. Hoteliers and hotel corporations will endlessly hype a hotel that has not even been built but they insist on going full-court press with all the hotel's latest developments. Like who's designing the uniforms, what new amenities they will have, or who's behind the restaurant and nightclub. All of this makes you want to visit the hotel like now but then you find out the joint ain't opening until 2009. Or even worse, they tell you August 2006 but they really mean August 2008.
The worst offender of this was Nicky Hilton and her Nicky O Hotel in South Beach. The slightly smarter Hilton sister announced back in July that she would be opening the first of her two Nicky O hotels in South Beach in Fall of 2006. Then we heard December...New Year's Eve...February for Super Bowl and now possibly Spring.
We also learned that Nicky Hilton who claimed to be a hands-on hotelier didn't design her actual hotel. And despite posing with nude models atop the proposed hotel building, we actually went to the Nicky O site and found that girlfriend still has a lot of work to do. Er, we mean her people have a lot of work left to do. And don't even think of asking when the Chicago property will open.