James Hotel to Become a Mondrian
The company's filings with the Securities and Exchange Commission show it plans to re-brand the hotel as the Mondrian Scottsdale, expanding on the success of the Mondrian Los Angeles on Sunset Boulevard.
Early speculation of the James' owners as to why they dumped the Scottsdale location was that they were frustrated in achieving their goal of creating an urban resort. Apparently the too-small and too-far-from-the-lobby rooms were to blame.
One reviewer famously dubbed the James Hotel "Jimmy", saying:
The James Hotel, let's just call this place Jimmy, photographs well but its appeal is only skin deep. It is an old design patio motel that has been slicked-up and tricked-out, but hardly improved upon. You pay dearly for inexpensive gloss on a cinderblock box with a sliding glass door. Not cool.
The James Hotel Chicago will still open in March and in future years other James Hotels are expected to open in New York, Los Angeles, Miami, Boston and Las Vegas. We anxiously await the return of Jimmy.