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Marriott Invades Times Square

Times Square Beware.

Marriott has revealed their newest billboard in Times Square and boring it's not.

Called the mSpot, it's a live billboard enclosed in glass at street level and the stage is a new Marriott hotel guest room.

Artists expected to perform on the stage are Ciara, Marc Broussard, Antigone Rising and Collective Soul.

In addition, Marriott's own "fitness gurus wake up Times Square with an early morning workout."

Plus there will be some sort of extreme wedding held there. Yikes!

All of this is designed to promote the company's "hip" new room design for its hotels, which includes a 32" HDTV, iPod hook ups (to the TV we think?), and "irresistible Revive(R) Collection bedding."

The new Revive(R) Collection is also quite entertaining, as far as sheets go.

From the official press release:

"The visually stunning murals feature striking images of achievement and performance alongside the new crisp, white bed, clearly the inspiration for an energizing night's sleep and a day full of promise."

And all you were hoping for was a clean bed sheet, ye of low expectations.

By the way, still no mention of free WiFi.

Related Stories:
·   Marriott Unveils Hot New Room Design [Hotel News Resource]