Hotel customers to hotel owners: It is all about the bed. || HotelChatter

Hotel customers to hotel owners: It is all about the bed.

August 5, 2004 at 10:25 AM | by markj | Comments (0)

Soon hotel mavens of the world may no longer wake up with bad backs and sore necks.

We have been through the airfare wars, the clone wars, and now it looks like the time of the bed wars is upon us. Godspeed Sealy.

Apparently, the results of a survey done for Westin, coupled with customer requests, have caused many corporate hoteliers to go mattress shopping.

Survey says:

· 84 percent of travelers said a luxurious bed would make a hotel room more attractive to them

· By more than a 2-to-1 ratio, travelers said they would take a great night's sleep over great sex.

We're just going to leave this one alone, k? Use your imaginations people.