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Bedding Battle: The Four Points Showdown

October 20, 2004 at 11:00 AM | by arimoore | 0 Comments

In case anyone was asleep and missed it, Starwood Hotels & Resorts Worldwide, Inc. launched a hotel bedding war five years ago when they introduced the now iconic Westin Heavenly Bed. Will it happen again in some lower-priced hotels, so more of us can enjoy the spoils?

It just might. Hospitality Net reports that Four Points by Sheraton, Starwood's mid-priced brand, is rolling out a $13 million new improvement to their hotel line: The Four Comfort Bed. Among its noble (and cozy) attributes:

The Four Comfort Bed is a multi-layered, cozy cocoon designed to pamper guests. The four key comfort points of the Four Comfort Bed are: a deluxe 11.5" Sealy Posturepedic® Plush Top Sleep System featuring a 9-inch high Shock Abzzorber® foundation; four large luxurious pillows including two feather/down and two Euro Square lounging pillows; a decorative and inviting cushioned duvet; and, crisp cotton blend sheets. The duvet features an attractive plaid design available in a rich palette of colors to match each hotel's decor. Additional bed accoutrements include a bed skirt, mattress pad, plush blanket, and a decorative pillow featuring the brand's signature compass logo.

Whew! No word yet on options for allergy sufferers and vegans, but if you're a fan of fluffy down-packed bedding, head on over to Sheraton's New York, Denver and Portland to check out the premiere of this bedding innovation in person. Looks like a sleeper classic.

Related Stories:
·    Hotel customers to hotel owners: It's all about the bed [HotelChatter]

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