From the tales of stuff-we-already-knew (but hotels didn't): potential guests who use iPhones are worth chasing. Of course they/we are! Chains like Choice Hotels and Wyndham Hotels are getting serious about mobile sites and iPhone apps so that future guests can get all the info they need while on the run, and it's all a whole lot more successful than they thought.
A Wyndham spokesperson said that potential customers accessing their mobile site "are converting at much higher rates than assumed" and the Choice people claim to have been the first brand with an iPhone app, and they're keen to keep doing more in this direction. ]]>