HotelChatter - Tag: Chief Beer Officer

New York: Checking In On The Four Points by Sheraton's Chief Beer Officer

MsRebecca — 2009-09-14T13:07:40-05:00

Forget Fashion Week, this week New York is celebrating Beer Week! As regular HotelChatter readers know, we have a bit of a soft spot for Four Points Chief Beer Officer Scott Kerkmans. So we were thrilled to drop into the Four Points Chelsea last week to celebrate the launch of the 2nd annual NY Craft Beer Week.

Sampling a variety of the microbrews on hand was a nice way to end a day, but even better was the chance to steal a few moments of the CBO’s time. Despite the other beer experts in the room, Kerkmans was by far the most popular dude at the party.

Holiday Boozin' Tips From Four Points' Chief Beer Officer

Jenna — 2008-12-19T11:55:48-05:00

<![CDATA[<img src="http://www.hotelchatter.com/files/6929/Scott_kerkmans.jpg" class="top"> Nobody has very much money as 2008 draws to a close, so people are forgoing champagne and just reaching for some trusty cheap beer. According to a new study by <a href="http://www.hotelchatter.com/tag/four%20points%20hotels">Four Points</a> by Sheraton, 80% of people who threw parties this year ranked beer as their drink of choice, beating out champagne and wine by a mile (this is pretty shocking unless the survey was done at frat houses). Also, the study found that 66% of those surveyed see themselves drinking more this holiday than last year (hmmm, we wonder why). So you've got beer, you've got a strong desire to get drunk and you need to do something creative to entertain your guests. Enter

Big Box Hotel Chains Are Stepping Up Their Game With Fancier Cocktail and Mocktail Menus

Jenna — 2008-09-23T13:45:19-05:00

Well, even though the economy has gone to poo, hotels know that people will still be boozing (if not drinking even more).

Luckily, hotels are offering cocktails and "mock"tails these days. Because if you happen to have a big interview for your new job tomorrow (to, er, replace the one you had), maybe you'll want to go ahead and take it easy on the alcohol and give yourself the illusion of hitting the bottle without running the risk of muddy thoughts and a hangover headache. And when you get the job, you can hit up the hotel bar again that night and order from the extra-fancy alcoholic cocktail menu.

Four Points Chief Beer Officer Gets His Own Line of T-Shirts

juliana — 2008-08-21T17:10:56-05:00

<![CDATA[<img src="http://www.hotelchatter.com/files/1425/CBOtshirt_1.jpg" class="imgborder">Ok we have decided that being CBO at <a href="http://www.hotelchatter.com/tag/four%20points%20hotels">Four Points</a>--<a href="http://www.hotelchatter.com/tag/Chief%20Beer%20Officer">Chief Beer Officer</a>--is probably one of the most fantastical jobs out there. Kids in high school: Start aspiring for this role. Since Scott Kerkmans took the position over a year ago, he's been traveling the country helping Four Points develop their Best Brews list. Aside from having all the ale and brews a man/woman could want, he also has an <a href="http://www.hotelchatter.com/story/2008/6/17/10286/8736/hotels/Sweet_Dude_Four_Points_by_Sheraton_Appoints_First_Ever_Best_Brews_Intern">intern</a>, a <a href="http://fourpointscbo.com/">blog</a> and now he's got <a href="http://www.fourpoints-hotelsathome.com/category.aspx?sessionID=f134421d-db1e-4a42-ad5a-fd7e5a82e3ed&category1=fun&category1Name=fun&category2=Vintage&category2Name=Best+Brew+T-Shirts&category3=VintageBlue&category3Name=I+love+CBO+(Chief+Beer+Officer)&categoryLevel=2">a line of t-shirts</a>. Four Points is now selling the tshirt shown above that says "I Love CBO." There's also another t-shirt for sale that says, "Best Brews Intern--Here to serve you."These are actually really cute

Sweet, Dude :: Four Points by Sheraton Appoints First Ever Best Brews Intern

Jenna — 2008-06-17T10:36:10-05:00

<![CDATA[<img src="http://www.hotelchatter.com/files/admin/cbointern.jpg" class="imgborder"> When <a href="http://www.hotelchatter.com/tag/Four%20Points%20Hotels">Four Points by Sheraton</a>'s Chief Beer Officer <a href="http://www.hotelchatter.com/tag/Scott%20Kerkmans">Scott Kerkmans</a> put out a call for the first-ever Best Brews Intern in March, frat boys' ears all over the country perked up. Suddenly beer was a potential career option, and 2,000 applications poured in from hopefuls of all sorts. And now the lucky recipient of the Sweetest Internship for Dudes Ever has been selected. Home brewer Dan Suarez of Brooklyn was the named the sweetest of all sweet bros: <blockquote> In keeping with Four Points' commitment to spreading the gospel of life's Simple PleasuresSM, Dan will help develop in-hotel beer "happy hours" for Four Points hotels, work closely with local breweries and conduct beer trend research.