Yet another "ultra premium" resort brand was just announced when Philly's own AMResorts, mastermind of all-inclusive chains Secrets, Dreams and Sunscape resorts, named its newest brainchild, Origins Wellness & Spa resorts. Despite the name, the new label is utterly unrelated to beauty brand Origins, part of Estee Lauder's cosmetic empire.
But like Leonard Lauder's Origins Natural Resources, Origins Wellness facilities are firmly hitched to the "green" brand-wagon, touting the resorts' conservation of natural resources, protection of the surrounding environment, giving back to the local community and educating guests on the area eco-system and sustainability efforts. ]]>