Well here’s a way of getting our attention. The Hotel Ferrandi in Paris has closed for a rebuild, but lest you forget about it and fall for one of the establishments offering crazy deals all over the place, it’s making a bid for your attention by renaming the new hotel, BJ 2010.
Ok, it’s a codename for the rebuild project rather than a permanent moniker (at least, we sincerely hope), but still. The hotel’s blog says:
It’s our way of hiding the identity of the character who will be giving the hotel its new theme.
Er, whatever. We say it’s their way of getting our attention – and it’s worked. ]]>