No, the W Barcelona hasn't turned into one of those European shopping malls with cars being raffled off by pretty women in tight dresses. The answer is pretty simple, actually: Starwood is gearing up to announce a new partnership to sponsor the Mercedes-Petronas Formula One team, and just in time...
May 09, 2012
We just cant resist starting out with this playful jab: The Marketing Wizards at the W Hotels have been busy. Check out the W Barcelona website, where the registered trademarks fly fast and furious: Theres Bliss®, Whatever/Whenever®, WET® pool, SWEAT® Fitness Center, and PAW Pets Are Welcome Whats...
June 09, 2010
Yesterday our tipster enlightened us on the catwalk at the Mandarin Oriental Barcelona. Today, he returns with a brief review of the brand-new W Barcelona which is celebrating its official opening today. (It actually opened back in October.) Here's what our tipster thought as he passed through.The W is...
March 09, 2010
Does this count as an anti-view? With all the talk over its late opening, stonking views and questionable levels of service, youd think youd heard it all about the W Barcelona. Not so. A friend of ours stayed there a couple of weeks back, and returned with the revelation...
December 04, 2009
Last time we looked, the W Barcelona wasnt going down so well with its clients. But then that was after opening weekend, nearly a month ago. Is it time to give it another chance? The Independent reviewed it this weekend and, going by the review, it'd seem the abysmal service...
October 26, 2009
Oh dears. We really hate to say this, but could it be that with all the hype around W Barcelona and its foxy building, they forgot to work on the foxy W vibe? Barcelona resident Pulso BCN alerted us to the fact that there could be a problem with...
October 05, 2009
Temperature: 77 degrees. Weather: partly cloudy. Time: to check in to the W Barcelona. Western Europes first W, and the snazzily-numbered 33rd in the world, has opened its doors today. The Bliss therapists are unwinding tense muscles right now, the Eclipse staff are girding cocktail glasses with sugar, and...
October 01, 2009
The pillows have been fluffed, the loungers have been wiped down, and the water features are in place - W Barcelona finally opens its doors tomorrow. There are still rooms available for EUR 280 ($411/£255) if you fancy an off the cuff trip. To persuade you, the temperature is...
September 30, 2009
There are still six days to go till it opens, but the folk at W Barcelona have stuck up some sneak peek photos on their Facebook page. The teases! Up top is the the sundeck at the Altitude Terrace. Then theres the WET Deck (loving the water all over...
September 25, 2009
Weve waited and waited and now weve only got seven days of waiting left: W Barcelona opens a week today. According to the hotel, everything is on track for the opening, and its even sent us some pictures to prove it. Now, these look CGI to us, so were...
September 24, 2009
You know how men are like buses wait ages for one, then two turn up, blah blah blah? Seems like the same could be said for hotel parties. Because as well as the 10th birthday bash at the St Martins Lane Hotel last night, across town in Chelsea,...
September 10, 2009
Wow. Seems like "mañana mañana" may not be the way the Spaniards do things anymore. Or not in Barcelona, because the W is still set to open October 1*, and, as we just found out, you can even make reservations for one of the 473 rooms. The promised endless...
August 31, 2009
Not that we want to start counting chickens or anything, but it looks like W Barcelona is still on track to open October 1. Not only are reservations are open rooms cost from EUR212 ($299) for the opening night but theyve just started recruiting. Being W, this...
August 11, 2009
When a ship gets launched, it gets a bottle of bubbly smashed on it. When its a hotel that happens to be built in the shape of a ship sail, it gets what were thinking is a lot more than a bottle of bubbly doled out to the people...
June 04, 2009
While a few of you readers are excited about the forthcoming W Hoboken, it seems that the W Barcelona is the one W Hotel that everyone is frothing over. The other week we put up a rendering of the hotel which looks like a giant sail and told you...
January 14, 2009
In late 2009, visitors flying into Barcelona will see what looks to be a giant windsail on the coast right next to the entrance to the Port of Barcelona. Except this windsail is actually the W Hotel Barcelona scheduled to open on October 1, 2009. The W Hotel Barcelona...
January 05, 2009
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