Islamorada Travel Guide
The group has just opened a second Postcard Inn Beach Resort and Marina in Islamorada, Florida (the first is in St. Pete Beach) which will continue the "funky retro" beach vibe but which will also feature the very first Shula Burger, a burger joint from legendary football coach Don Shula whose steakhouse chain has also been known to pop up in hotels.
Obviously, the Postcard concept is a perfect fit for resort towns and beach cities but Starwood Capital told Hotels Mag that urban locations could be possible as well as ski resorts. Here's their ambitious expansion plan:
Roy Shanholtz, vice president of asset management for Greenwich, Connecticut-based Starwood Capital Group envisions 20 to 30 Postcard Inn hotels, leading to the sale of a new 3- to 3.5-star brand within the five- to seven-year timeframe of the investment fund. The group already plans to renovate and rebrand a 51-room property it owns in Islamorada called La Siesta and complex it with the newly launched [Postcard Inn] hotel there. Its partner, Hersha Hospitality Management, will operate all the Postcard Inn hotels.