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Sorry, There are No Lamborghinis at The Lamborghini Hotel

Where: Via Giardinetto, 6, Collecchio, Italy, 43044

It's unofficial hotel cars week this week at HotelChatter and following up on yesterday's auto-themed hotel in Germany, we've just discovered The Tonino Lamborghini Business Hotel near Parma, Italy. But it's not what you think it is.

The hotel is run and owned by Tonino Lamborghini, son of the Lamborghini patriarch, Ferruccio. Tonino's made his career in luxury watches, eyewear, fashion wear and other luxury goods, so while the 38-room hotel boasts the same Lamborghini logo and "suggestions and stylistic references and values of the parent company", there's nary a Lamborghini on-site.

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